How To Create A Powerful Company Brand

Building a company’s brand might not be hard to accomplish – but building a successful powerful brand that cam stand out and create an impact is another thing. If you are interested in discovering the hidden secrets of proper brand creation, I strongly advise you to start by reading a few general ideas on the matter.

 

What Exactly Is A Brand?

All business owners should want to create a brand around their business. Brands have the power to create powerful impacts – and this impact is created by everything that a client experiences upon seeing, hearing, tasting, or experiencing a company’s product or service. So the brand itself is the impact, the feeling left after one comes into contact with a business. It is therefore needless to say that in order for a brand to be powerful and successful, the company itself needs to be able to create the best products and/or services that can have the most powerful effects on clients and consumers.

 

How To Quickly Build A Brand

The first aspects to look into are the things that your company has to offer. Namely, if you are offering a certain products or service, you need to think of the features of the respective service or product. How much time does it take for your service to be delivered, installed, what sort of techniques do you use? How safe are your products or services, how popular? Next, come up with some fine adjectives that can rapidly define all of the major components and features of these products. Quick, rapid, fast, popular, safe – these are just a few of the words you could be thinking of.

Then think in terms of consistency; you will also need to send out a powerful message to your audience. You will need to tell people that by using your products or services, they will be receiving exactly the same things over and over again, no exceptions.

 

Successfully Differentiating Your Brand

You are also going to want to create a brand that can be easily differentiated among rough competition. Unless you have no competition at all and you invented something brand new that no one has even heard of yet, you will most likely have to come up with a brand that is going to stick to consumers’ minds at all times. You also do not want to create any confusion. According to many studies, companies involved in the same industry sell products that are almost identical for end-consumers. So struggle to work against competitors when creating your unique brand. Find all the differences you can think about between your products and your competitors’, then hype them like it’s the last thing you do. Go for creating a special emotional connection with your clients and you will be much closer to winning over their attention.     

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Important for RSS Reader: Please Update Your Feed!

As far as blogging goes, I am full time at my new project, CEO.CA.

If you would like to keep up with us, please change your feed to: http://ceo.ca/feed/ where I am dedicating my web production efforts.

This website will gradually become a business card, and then a mausoleum (long term).

Facebook likes for the new project are very much appreciated, too: http://facebook.com/CEO.CA.1 (Facebook URL not quite as good as web one)

Follow me on Twitter still, @TommyHump.

Sincerely,

Tommy Humphreys

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Check out CEO.CA

 Check out CEO.CAI’m done blogging here so go and check out my new site, CEO.CA.

Please update your RSS feeds, and like our Facebook page.

Thank you!

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@Cambridge Cafe June 19, 2012: The market is currently like a strapless bra…

Source: CambridgeHouse.com

image 13297668956891329766896 @Cambridge Cafe June 19, 2012: The market is currently like a strapless bra...

Good morning,

Congrats to our friends at Extorre Gold Mines on the big announcement yesterday; we’ve appreciated having you at our shows. Extorre Enters Into Agreement For Sale To Yamana.

Geologist Quinton Hennigh has joined Brent Cook’s Exploration Insights’ team. Read Q’s latest thoughts in the Gold Report here.

More junior miners are in the international news this week. Lumina Copper Invites BHP Deal With Argentine Discount

Tomorrow’s a big day for the markets with the Federal Reserve’s rate setting meeting. Will the Fed Cave to Market Pressure?

Interviews from WRIC 2012 have surpassed 50,000 plays in the two weeks since the show. Watch Cambridge House Live.

Our friends at Orefront have assembled over 2300 high quality photos from WRIC 2012. Check them out here.

Lol. “The market is currently like a strapless bra; half of us are wondering what is holding it up and the other half are waiting for it to drop so they can grab the opportunity with both hands.” Via Steadyhand Funds.

Awesome! Tour the Libraries, Studies, and Writing Rooms of 15 Famous Men. AOM

Upcoming Cambridge House conferences:

  1. Toronto – Sept. 27-28, 2012
  2. Silver Summit – Spokane, WA – Oct. 25-26, 2012
  3. Vancouver – Jan 20-21, 2013
  4. Palm Desert – Feb 23-24, 2013

Contact sales@cambridgehouse.com to reserve your booth today.

Thanks and best,

The Cambridge House Team

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Cambridge House Live – WRIC 2012 Edition

This past Monday concluded the 2012 World Resource Investment Conference in Vancouver. The event was a big success given recent market turmoil. Turnout was strong (over 5000 investors) and high quality. As Keir Reynolds pointed out in his Mammoth Letter blog, difficult markets have only cut the wheat from the chaff, leaving the best of the best still standing – at their booths in this case – communicating advancements of commodities projects globally.

We were proud to bring back Cambridge House Live from the show floor, where producer/host Jonathan Roth interviewed many of the conference headliners, including Ross Beaty, Peter Schiff, Doug Casey, Frank Holmes, Rick Rule, David Morgan, Keith Schaefer, John Kaiser, Brent Cook and more. Those interviews are available on Youtube, and we suggest you watch all of them.

Here are a few to get you started:

Watch: Cambridge House Live

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Saturday June 2, 2012

One dead in Toronto Eaton’s Centre shooting, eight victims in total. More >>

Why Thomas Mulcair is a problem for Canadians. More >>

Colin Powell Exclusive: Advice For Entrepreneurs. More >>

How Europe is mining’s emerging market. More >>

Continetti: Combat Journalistm. More >>

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Friday June 1, 2012

How George W. Bush became the quiet man of US politics. More >>

Berlusconi Says ECB Must Print Euros Or Italy May Say ‘Ciao’. More >>

Franco Nevada chairman Pierre Lassondre talks gold on BNN TV. More >>

O’Leary Funds have taken their lumps, like others have. More >>

40 of the most powerful photographs ever taken. More >>

Have you registered for #WRIC12 yet?

CambridgeHouse.com >>

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Thursday May 31, 2012

CH World staticbanner Thursday May 31, 2012Bill Gross: The Global Monetary System Is Reaching Its Breaking Point. More >>

A decade of rising commodity prices followed by two decades of declines? More >>

6 reasons Spain will leave the euro first. More >>

Li Ka-shing prepares a dubious legacy. More >>

Psychology Of Fraud: Why Good People Do Bad Things. More >>

Greg Weldon: Turbulence is Coming. More >>

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Wednesday May 30, 2012

Uranium long-term price finally rises. More >>

Newmont Mining CEO Richard O’Brien Audio. More >>

Apple Gears Up for New Products. More >>

Reid Hoffman Revealed (25 min video). More >>

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Why You Should Attend The World Resource Investment Conference in Vancouver June 3-4, 2012

This Sunday and Monday: 200 commodities companies take on Facebook.

Dear Readers,

I’d like to take this opportunity to invite you to the World Resource Investment Conference this Sunday and Monday in Canada’s Vancouver Convention Centre (East).


(Watch the full 2 minute version here.)

Headlining the free event are financial entrepreneurs Peter Schiff, Doug CaseyRick Rule and Frank Holmes. The metals equities specialists join representatives from more than 200 natural resources companies and thousands of retail investors under one roof.

Benefits of attending the free EXHIBITION and presentations:

  • Learn exclusive wealth creation strategies from the world’s top experts;
  • Meet face to face with public company executives (many of whom are CEOs of natural resource companies trading at or below cash $$);
  • Forge new business relationships among geologists, engineers, brokers, bankers, promoters, media and more;
  • Grow your personal brand while having fun in the process.

Some of the top analysts in our sector will be on hand to answer questions including Brent Cook, the straight talking editor of Exploration Insights, Thom CalandraJohn KaiserEric CoffinLawrence RoulstonKeith SchaeferScott GibsonMickey Fulp and more (View the full roster here.)

Attendees will enjoy the political rhetoric sure to set fire to some ears … Catch Peter Schiff defending the 1% at Occupy Wall Street (Youtube link) … or my interview with author Doug Casey (Vimeo link) for a taste. There’s never a dull moment at any of Jeff Berwick‘s speeches, either.

As for me, I’ll be on the floor both days, and on stage at 4 pm on Monday with Josh Brown, the Reformed Broker from Stocktwits, taking cheap shots at the brokerage biz and anyone else who wants it. Bring your questions about the Facebook IPO, social media and Wall Street for Josh and be prepared to laugh or cry (or both).

After hours (show hours 7:30am – 6 pm both days) there’s a boat cruise on Sunday night and a fundraising dinner that honors the late newsletter writer, David Coffin, on Monday. All details available at CambridgeHouse.com.

I hope to see many of you there.

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